The Nelson Waldorf School wanted to update their logo. They did not want to depart too much from their current one, so we opted for a logo refresh. Keep reading to learn more about how I approached this project.
Original logo
The original logo uses two key visual identifiers of the Waldorf culture: the Waldorf typeface and the “faux” paint texture backdrop.
Opportunities for improvement
I presented the team with areas to be adjusted in order to polish the overall appearance of the logotype and improve its legibility and general cohesiveness.
Lettering
I started by adjusting each letter using tracing paper. I then digitized this sketch and used it as a guide to place each vector point of each letter.
Before and After
Last but not least, I removed the tagline from the logo composition. I also substituted the “faux” paint effect behind the logotype for a solid block of dark blue with soft organic edges.
I have worked on this project in collaboration with Steven Cretney from The Forest design studio.
Hat tip to Jessica Hische and her Logotype Masterclass.