We help you better connect to, understand & communicate with the people you intend to serve.

Logo & Stationery Design

Visual Research

Logotype Refresh

Logo Design

Services

Research

You are the expert on your project—its technical and business components—but how much do you know about the people you want to offer it to? We connect with the people you intend to serve to understand their current experience, goals, thinking styles, needs, barriers, workaround, etc. We use strategies such as interviews, surveys, workshops, observation, artifact analysis, etc. Most importantly, we provide you with evidence-based insights that help you make informed decisions.

Communication Strategy

You have a message to share, we make sure you have a strong plan to do so. What is your goal, who is your audience, what is your message, what is your tone? We make sure you have clarity on those elements and that they work in synergy with one another. Yes, we can make you a cute logo or an annual report, but if it’s not anchored in a sound communication strategy, you are missing out.

Graphic Design

You want to capture people’s attention and earn their trust. Not just any people, your people, the people you intend to serve. We help you use the right medium and signifiers (colour, typeface, composition, visuals) to make sure your message stands out to the right people. We do logos, icons, posters, data visualizations, reports, presentations, motion graphics, and more.

Illustrations

You need to communicate a mood, a feeling or a point of view. You want to convey a complex idea in a way words just can’t (alone). We create bespoke, AI-free illustrations to help you bring your message across.

Collaborators

Testimonials

“Sam received direction swiftly, was able to ask the right questions, and was keen on almost over-involving our design teams in the process to make sure we got what we needed from her in the process. Her friendly demeanour makes it very easy to work with her, making her a great cultural fit with our energetic team, whilst never compromising on the quality of insights we were expected to deliver to our joint client. Sam worked well under pressure and was always focused to the task at hand. Always looking forward to working with her again and definitely recommended for any design task.”

Andreas Pattichis
Design Director & Partner, Hellon

“Sam is a wonderful collaborator and researcher! She brings deep skills in qualitative design, leveraging her background in psychology and community work. Sam's ethics and sensitivity shone in a complex project working with a vulnerable population with mental health needs, and I was blown away by her reflective and creative approach to research. In addition, Sam is collaborative, flexible, patient and best of all, FUN to work with.”

Linn Vizard
Principal, Made Manifest

“Sam's thoughtful design skills were a tremendous asset for some high-profile client projects including for the World Health Organization. With a balance of clear communication up-front, sharp analysis of the issues, great pacing of projects and timelines, and well-executed deliverables - it makes our collaborations a real joy.”

Sam Bradd
Principal, Drawing Change

“I highly recommend Sam for her creativity, efficiency, attentive listening, flexibility and human-centered approach to design. Her judicious use of simple and user-friendly technological tools reflects her commitment to client-oriented solutions. Her joyful spirit of collaboration and bilingualism enhanced our work together. I had full confidence in meeting our timeline with excellent deliverables, adapted to my team's specific needs, as we had fluid and straightforward communications throughout our project together.”

Emilie White
Digital Communications Officer
McConnell Foundation

“Sam’s diligence, enthusiasm and commitment to her work is remarkable, as is her ability to work with various stakeholders through financial and time constraints. I can highly recommend Sam for her strategic thinking and generative, proactive approach to design research. She is a true lateral thinker who would be an asset on any project, including the development of grant proposals and connecting with potential partners.”

Katherine Gillieson
Associate Professor
Emily Carr University of Art + Design