AAC Logo

The Affordability Action Council crafts policy recommendations that promote affordability and protect the climate. Their work is multidisciplinary, intersectional, evidence based and beneficial to a wide array of stakeholders. They needed a logo to represent what they stand for and earn the trust of their key audience: decision makers.

Accordingly, we focused on building them a logo that feels professional, grounded and non-nonsense. We chose the colour purple as it is often used to convey trust (for instance, in the insurance industry). We created a logo mark that references circularity, Venn diagrams, intersectionality and forward momentum.