SUNAR Brand Refresh

Graphic Design

Apr 16

SUNAR is a non-profit organization by and for people using (criminalized) drugs.

Website

They needed some help with their website.We started by reviewing their communication strategy (e.g., what is the goal of the website, who is the audience, what is their key message, etc.).

We created a mood board (with dos and don’ts) and style guide for them to review.

image that convey the "vibe" of the website. Dignified, grassroots.

suggested typefaces, colour palet, photo and illustration guidelines

We made sure to build their website in a user-friendly platform (Squarespace) so that their staff could manage and update on their own, even if they had low technological skills.

Logo Refresh

During this process, we also slightly updated their logo so it fits the new look & feel.

Original Logo

Updated Logo

Banner Design

We also designed a banner they could use during in-person events.

Sam Talbot